Wild fish stocks are facing an extreme crisis due to the degradation of freshwater and coastal waters. In England, Atlantic salmon numbers fell to their lowest recorded levels in 2024, marking a cumulative decline of 70 per cent over the last 20 years. Furthermore, more than 10 per cent of freshwater and wetland species are threatened with extinction and at least two-thirds are in continuous decline, a situation that is devastating nature and threatening human survival itself.
To reverse this trend and achieve sustainable wild fish populations, the independent organisation WildFish focuses its efforts on tackling the greatest threats: open-cage salmon farming, overfishing, river barriers and pollution (chemical, agricultural and from sewage).
The project fulfils this commitment by concentrating its actions on the areas of greatest impact. This includes carrying out scientific initiatives such as ‘Smart Rivers’, the river fly census and the protection of chalk streams, alongside campaigns for water planning and the safeguarding of Atlantic salmon, demonstrating that collective action brings us closer to a future where these species can thrive once more.